A wonderful and under-utilized means of providing dynamic daily content. With the new customization features of some news feeds you can tailor the content to fit your site exactly.
If you could have a free or extremely economical source of targetd dynamic fresh content for your website wouldn't you want to jump on it?
"Yeah sure," you say "but who has time to futz with the site each and every day?"
That is the beauty of a news feed. Once you get it set up it runs itself from them on. Leaving you to move on to other aspects of your website.
If your site were devoted to Stocks and Bonds then a news link such as Stock News would be appropriate.
Or, perhaps your website is devoted to science fiction then a news feed such as Sci-Fi News would be more appropriate.